Every new business needs a marketing plan which goes beyond merely running ads in the local paper. A marketing plan gives your business focus and ensures that you are targeting the most appropriate customers with consistent and compelling messages about your business.

City Marketing Solutions will work with you to produce your marketing plan. We will help answer these vital questions,

• What is my marketing objectives in terms of, sales, web traffic, media coverage and repeat customers. How can I measure each of these?
• What experience am I promising my customers? What is the brand promise and how is that reflected in the product range, design of the shop and staff ?
• What makes my business different? What is the key point of differentiation?
• Who are my potential customers? How easy are they to target?
• What marketing channels will I use and what is the likely return on investment for each?
• How will the marketing budget be spent across media and over time? What is the optimum mix given the marketing objectives?

This marketing plan becomes the blueprint for marketing your business and should be revisited every six months.